Aksigorta in Türkiye launches ADA 4.0 as trusted Gen AI powered companion

Aksigorta in Türkiye has launched ADA 4.0. the first Gen AI supported digital assistant in the Turkish insurance sector. This ‘Digital Insurance Expert’ is transforming the insurance business model leveraging AI, Generative AI, Digital Twin and Robotics Technologies. To understand just how transformative ADA 4.0 is, you need to understand just how low insurance awareness and penetration levels are in Türkiye, also because insurance is perceived as a complex and difficult to understand world.

Through ADA 4.0 customers benefit from personalised 24/7 assistance which seeks to simplify the complex and traditional world of insurance. A human-like interaction is offered by this powerful combination of AI and robotic processes transforming the way customers are served. Customer behaviours are deeply understood, potential is analysed, and segments are determined leading to highly personalised and targeted product recommendations. Even the most complex questions are answered instantly, making insurance more understandable and more accessible.

And in this next generation tool, AI is no longer passive, as ADA 4.0 proves. It has today become an active and effective tool that can also leverage advanced predictive analytics and smart customer segmentation to recommend the right product at the right time. It provides a seamless Omnichannel integration across all platforms, assisting not just customers but also agencies with all their needs.

For Aksigorta itself, development time and operational costs are reduced with Gen AI with development time shortened from 2 months to 2 weeks translating to a 75% reduction in cost and time; while operational savings of EUR 3.1 million were captured across some 2.3 million transactions. At the same time NPS scores increased by 19 points suggesting customers recognise the benefits and their experience.

With an ambition to revolutionise the insurance industry by standing beside its customers and agents throughout their journey, ADA is proving to be an extraordinary resource and an excellent and super smart travel companion.

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